PPC Management
Google Ads management for contractors. Profit, not clicks.
We run Google Ads and Local Services Ads for your own business, sending calls and clicks to your phone and your website. Every dollar is tracked to real leads.
Pay-per-click for contractors
Show up first when homeowners search
When a homeowner types “deck builder near me” or “gutter replacement” into Google, the first results they see are ads. Pay-per-click (PPC) advertising puts your company in those spots, and you only pay when someone clicks.
The hard part isn’t turning ads on. It’s keeping them profitable. Without the right targeting, a campaign pays for clicks from people outside your service area, people looking for jobs, and people searching for something you don’t offer.
We build campaigns around the jobs you actually want, in the areas you actually serve, and track every call and form back to the keyword that produced it. Then we keep adjusting, month after month.
What’s included
Everything to run profitable ads
Built for home service contractors who want booked jobs, not vanity metrics.
Setup & targeting
Account and campaign setup, keyword research for your trade, service-area targeting, and negative keywords to cut wasted clicks.
Tracking
Call tracking plus form and conversion tracking, so you know which ads bring in jobs. Local Services Ads setup is included.
Ongoing management
Bid and budget optimization, ad copy testing, landing page recommendations and a monthly performance report.
Our process
How we manage your campaigns
Plan
We learn your services, service area, budget and the jobs you want more of.
Build
We set up campaigns, keywords, ads and tracking around those goals.
Launch
Ads go live. Calls and forms start coming in, each tied to its source.
Optimize
Every month we cut what wastes money, push what works, and report back.
PPC vs. lead generation
Your ads, your business
With PPC, the ads promote your company and send leads to your own phone and website. With lead generation, you rent our websites and Facebook pages instead.
- PPC
Ads for your brand. You pay Google for ad spend, plus our management fee. - Lead generation
Exclusive leads from our assets. No ad account needed.
Pricing
Custom quote
Management fees depend on your market and budget. Ad spend is separate and goes to Google.
Need a website that converts ad traffic? See Website Design.
Where we work
PPC management nationwide
We manage Google Ads for contractors nationwide, including Greensboro, High Point, Winston-Salem, Burlington and Lexington in North Carolina and Newark, Jersey City, Paterson, Elizabeth and Edison in New Jersey. PPC isn’t limited by territory, so it’s open to any contractor.
FAQ
PPC questions
Do I need a website for PPC?
A website that converts helps a lot. If you don’t have one, we can build it through our Website Design service, starting at $1,000.
Is ad spend included in your fee?
No. Ad spend is paid to Google separately. Our fee covers setup and management.
What are Local Services Ads?
Local Services Ads are the listings at the very top of Google for many home service searches. You pay per lead rather than per click. We set them up alongside your regular Google Ads.
How will I know if it’s working?
Calls and forms are tracked to the ad that produced them, and you get a monthly report showing spend, leads and what we’re changing.
Can I combine PPC with lead generation?
Yes. They’re separate services, so you can use either one or both.
Is PPC limited to one contractor per city?
No. The one-contractor rule applies to lead generation territories. PPC management promotes your own business and is open to any contractor.
Make every ad dollar count
Tell us about your business and we’ll show you where your ads can win.
Prefer to talk? Call 336-810-0191